The Chain drives transformation by elevating guest experience at every touchpoint.
We craft strategies that unlock brand potential, turning challenges into growth opportunities. By focusing on guest experiences, we build stronger connections and lasting brand value for a continuing sustainable success.

The Chain travels the world with operations in 8 diverse countries. Headquartered in Riyadh, our consultancy and management agency boasts 25 years of experience as the forefront of our work. With various projects in the food and beverage industry, the chain provides businesses with consulting services that include branding, design, operations, human resources, research and development, franchising, and procurement. With our expertise and your business, we can hone in on the challenges, build an improvement plan, and create new and exciting success stories.

our Presence

We have established a growing presence across the MENA region, with six outlets in Saudi Arabia,
three outlets in Egypt, and additional locations to be launched soon in AlUla & Makkah.
The Chain is actively pursuing initiatives to strengthen its market footprint and drive further
expansion through the implementation of a unified global marketing strategy.